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2018-02-12 - Charlottetown Launches Family Violence Prevention Video Series

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With the support and vision of the City of Charlottetown Mayor’s Purple Ribbon Taskforce, Family Violence Prevention Services has launched a new video series that takes aim at family violence in public places and work environments.

The "Make it Your Business" video series offers brief, practical examples of how to recognize signs of family violence and safely take action. The videos were written and produced in Charlottetown and are designed for workplace training and educating the public. They cover common kinds of violence that bystanders might witness such as sexual assault, abuse of older adults, child abuse, online harassment, or verbal abuse in a public place.

The $45,000 project was funded by the City of Charlottetown and the Province of PEI, through the Interministerial Women’s Secretariat, the Premier’s Action Committee on Family Violence Prevention, and the PEI Seniors’ Secretariat. Other major in-kind and funding partners included the PEI Union of Public Sector Employees, Stratford Quick Stop, Intact Insurance, the Canadian Union of Public Employees (PEI), and the PEI Advisory Council on the Status of Women, with smaller contributions from Biovectra, PEI Man Up! and Justice Options for Women. The Mayor’s Purple Ribbon Task Force also relied on in-kind support from the PEI Rape and Sexual Assault Centre, Island Chaplaincy, and the provincial Family Violence Prevention and Community Development Coordinator.

"We all have a role to play in ending family violence, but many times bystanders aren’t sure what to do and are afraid of making the situation worse. What we hope to do through this project is equip people with the skills to recognize signs of family violence and feel confident enough to act," said Charlottetown Mayor Clifford Lee. "Action by bystanders can make a difference and may even save a life."

The videos, along with the scenario scripts, training material and other resources are available at on the Family Violence Prevention website at: www.fvps.ca/makeityourbusiness/  

"This has been a wonderful example of inter-agency collaboration," said Danya O’Malley, Family Violence Prevention Services Executive Director. "The final product is one that can be used in a variety of settings to show that even small actions can have very positive consequences for victims of family violence. Showing that everyone can play a role in ending violence in their community means that we are one-step closer to creating a safer, more peaceful society. Family violence was once thought to be a private matter. Thankfully, this is now changing. Make it your business to end family violence."

The video series launched as part of PEI’s Family Violence Prevention Week, which takes place from February 11 to 17. A screening of the "Make It Your Business" videos will take place at Holland College’s Florence Simmons Performance Hall on Thursday, February 15 with a reception at 4:30 p.m. and the screening beginning at 5 p.m.  The storm date is Thursday, February 22. The screening is free to attend and all are welcome.

On Wednesday, February 14, Islanders are encouraged to purple to show support to victims of family violence. In Charlottetown, the 9th Annual Walk in Silence for Victims of Family Violence will begin at 12 p.m. (noon) at the Coles Building on Grafton Street, ending with a reception and remarks at City Hall.

"It is important that we can recognize the signs of abuse and know how to help," said Minister of Family and Human Services, Tina Mundy. "This series will be a major contribution to workplace training and to public understanding of what we can all do to help prevent violence and show victims of violence that they are not alone."

For more information on Family Violence Prevention Week activities, visit: stopfamilyviolence.pe.ca/2018schedule

For more information on the video series and Family Violence Prevention services, visit: www.fvps.ca/makeityourbusiness  





Media contact:

Jennifer Gavin
Communications Officer
City of Charlottetown

Sunday, Feb 18, 2018
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